Seattle Global Shapers
Website.

Seattle Global Shapers needed an engaging and accessible digital hub to support their climate equality initiatives. I led the design and research for their new website, creating resources for local activists and community members. My responsibilities included conducting user research, designing the site structure, and synthesizing climate equality insights. This project is crucial for connecting citizens with the knowledge and tools they need to address climate challenges, making it an inspiring journey from ideation to launch.

Overview

Problem:

Seattle Global Shapers lacked a centralized and accessible platform to provide climate equality resources, which limited their ability to support and connect local activists and community stakeholders. Users found it difficult to locate relevant information and actionable tools to advance their climate initiatives. This gap hindered community engagement and reduced the overall impact of the organization’s climate programs.

Solution:

We first completed a survey addressing current barriers to climate education in Seattle. Then, we built a resource-rich website designed around our results, featuring climate equality content, actionable tools, and a clean navigation structure. Through in-depth research and iterative design, the platform now serves as a trusted hub for Seattle’s climate-focused community, empowering users to access and share vital information easily.

Goals

Create a comprehensive survey addressing climate education inequalities in Seattle.

Create a detailed resource hub tailored to climate equality issues in Seattle.

Support evidence-based advocacy by integrating climate equality research findings into accessible website content.

Surveys

We first completed a survey addressing current barriers to climate education in Seattle. Then, we built a resource-rich website designed around our results, featuring climate equality content, actionable tools, and a clean navigation structure. Through in-depth research and iterative design, the platform now serves as a trusted hub for Seattle’s climate-focused community, empowering users to access and share vital information easily.

Insights

30%

of respondents said climate justice impacts their daily lives.
45%

of respondents stated lack of resources as a barrier to environmental education.
60%

of respondents said a webpage with information, toolkits, and links to organizations would be the most valuable resource.

Web Components

Learn

Find the resources that help people understand the basics of climate justice and the causes. Additionally, help people learn about the disproportionate impacts of climate change.

Act

Find the resources to get people started to take action. Keep up to date with events, petitions, local organizations, projects, and more.

Amplify

Find Seattle organizations that are currently taking action on climate injustice and/or climate change. View their websites to find more information on their projects, how people can volunteer, and how to donate.

Learnings:

Research is essential for building trust and relevance in community projects.
Clear navigation and fresh content encourage regular engagement.
Collaboration features drive ongoing value for resource-rich platforms.

Next Steps:

Launch pilot usability tests with broader community groups.
Iterate resource categorization based on usage analytics.
Expand interactive features, such as forums and live event integration.

Seattle Global Shapers Website.